Building a community is hard. As we approach the completion of our v1.0 release and observe how other social media platforms talk to their would-be members, it comes to us to think more deeply about how we communicate our uniqueness and values both to existing Flote members and to people who would want to join us.
During a recent marketing meeting, the team was reflecting on our existing campaign of quotes from popular and historical figures. We agreed that while the quotes were inspirational, they weren’t having the impact we desired… specifically we wanted not only to express our values but also spark conversations among our members about how those values are reflected in their own lives.
Values. For me it comes down to that. I proposed that we keep using quotes, but change the campaign so that the quotes are wrapped in a statement of the underlying value and then ask our members directly to talk about how they experience these values themselves.
And thus our new “Flote Values” campaign was born. The response so far has been significant. In their first three weeks, Flote Values campaign posts have garnered a remarkable 52% increase in engagement over the last three weeks of standard quote posts. They have collected more likes and more reposts, yes… but most importantly they have received more comments, many of them thoughtful, considered and moving.
IT’S ABOUT THE WHY
At Flote we believe it’s important that people know and understand not only what we’re doing but why we’re doing it. We appreciate that features and functionality are important but we also believe that a large part of the reason that people have chosen to become Flote members is because of our underlying values of freedom of thought and expression, personal responsibility and voluntary action.
If you believe in these values too, you should come join us at Flote where you’ll find people who are aligned with you as well as unique opportunities to use your voice and your power.
As people more and more come to realize the importance of their own values and principles and of choosing to engage with people who share and support the same ideals, more online communities will develop and coalesce around them. At Flote we believe we have something unique to offer… not a single, polarizing point of view around which to “rally the troops” but a wide variety of perspectives… you might say a “diversity of thought and opinion” that leaves room for many voices and perspectives to meet, interact and learn from each other. To learn, to teach and to be inspired.
As a variety of groups working together, we can do more than any one could do alone. The name Flote is based on this concept… the idea of the flotilla… in which many ships of different size and purpose gather together in unified action. Together we can exchange information, build communities and act with strength to achieve meaningful results. Together we can reshape the world in which we live.
Won’t you join us?
MORE ABOUT FLOTE
Visit us at flote.biz for more blog posts, at flotetoken.com to learn about our crypto and NFT initiatives and at flotefest.com to learn more about how to attend our IRL events. But most of all, come to joinflote.com and look for our Flote Values posts every Friday, along with lots of other great ideas and content from our growing community of Flote members. We’ll see you there.