Flote Releases Newly Updated Logo

by | Jan 14, 2022 | Flote News, Press Release | 43 comments

Often we’re asked the question “What does the name Flote mean?” Well the word “flote” is the Middle English form of the word “float” which brings to mind the idea of a flotilla… a gathering together of boats of various sizes and shapes uniting in a singular purpose.

This image of boats and gathering together has been a part of our company since the beginning… and is exemplified by our logo. The original Flote logo was an origami boat which, after a time, was remade into a more simple boat-like icon. That, in turn, became our most recent logo… a more obvious sailboat design with a signature wave-like element on the bottom. But the truth is that this boat logo concept, while perhaps familiar and, dare I say it, beloved by some members of the site, is starting to show its age.

An Updated Look

We felt it was time to do an update. It happens that the word flote also means “a wave” and it was this imagery that inspired us to design and release our new “wave motif” logo.

The wave retains our nautical theme while shifting the focus from the flotilla of boats themselves to the surge of motion and activity that they can create by moving together. It’s reflected in our token icon as well and, we feel, adds a more modern and less “on the nose” feel to the brand. Furthermore, since the logo is integrated into our name, it’s more versatile as it can be used alone or in conjunction with the word Flote.

Also included in this new design is a bit more color. We’re shifting away from the pure blue of our earlier brand to more of a blue to purple gradient with the intention of giving ourselves a bit more room when it comes to design.

The Decision

Our design team did several iterations of new logos ranging from an updated origami style to a futuristic starship look… but during the review process, the entire team decided that this new wave motif logo was the easiest to grasp, had the most updated look and represented us the best.

It’s not often you get a unanimous decision on something as intimate to a business as its brand identity, so when that happened, we felt it was a good sign that we were on the right track.

Rollout

While it’s not apparent on all of our content just yet, you’ll begin to see the new Flote logo appearing in our media and support sites including our logos and merch for Flote Fest 2022, as a graphical element of our Plank Owner NFT series, in the next release of our Android APK, and then finally implemented on our main site with the release of our v1.0 product.

We hope you like the new logo as much as we do and keep in mind the imagery it represents… that while we are individuals, by joining together we can become something greater than any one of us.

MORE ABOUT FLOTE

Visit us at flote.biz for more blog posts, at flotetoken.com to learn about our crypto and NFT initiatives and at flotefest.com to learn more about how to attend our IRL events. But most of all, come to joinflote.com and join our growing community of Flote members. We’ll see you there.

43 Comments

  1. Kelly Boland

    Absolutely needed an update love the logo represents movement. And Flote is a movement against government and totalitarian tryanny.
    Good job everyone!!

    Reply
    • Mark Watson @Studio8424

      I will work the new logo into promoting Flote on my channels i think a new logo near the time of 1.0 release is a good way to promote what is sure to be a major change to the site and it fits with the Flote Token.

      It might take getting used to for some, but I would definitely promote it with the 1.0 release.

      Reply
  2. tooth looth

    flote the new icon logo is same to renren.com logo`s

    Reply
  3. David

    Love you Flote. But honestly, the old icon was a better fit in my opinion. Not loving this logo or color scheme at all.

    Reply
    • Rez Man

      Agreed! The old icon was (and is) a better fit.

      Reply
  4. Doc

    I LOVE Purple!

    Positive Color Meanings in Business:

    unusual and individual, creative and inventive
    psychic and intuitive
    humanitarian, selfless and unlimited
    mystery, fantasy and the future

    Reply
  5. Ritavork253

    XEvil 5.0 automatically solve most kind of captchas,
    Including such type of captchas: ReCaptcha v.2, ReCaptcha-3, Hotmail (Microsoft), Google, Solve Media, BitcoinFaucet, Steam, +12k
    + hCaptcha supported in new XEvil 6.0! Just search for XEvil 6.0 in YouTube

    Interested? Just google XEvil 5.0.14
    P.S. Free XEvil Demo is available !!

    Also, there is a huge discount available for purchase until 20th June: -30%!

    XEvil.Net

    Check new video in YouTube:
    “XEvil 6.0 [Beta-1] + XRumer multhithreading hCaptcha test”

    Reply
  6. AurlieotKr

    vegas plus top
    [url=”https://411slotmachine.com”]free vegas world[/url]
    allslots

    Reply
  7. ShaynaotKr

    writing tutor
    [url=”https://accountingdissertationhelp.com”]mba dissertation help[/url]
    writing my dissertation

    Reply
  8. JoeteotKr

    dissertation services
    [url=”https://bestdissertationwritingservice.net”]buy dissertation[/url]
    dissertation help leicester

    Reply
  9. JoeteotKr

    dissertation proposal writing help
    [url=”https://bestdissertationwritingservice.net”]paper writing service[/url]
    dissertation vs thesis

    Reply
  10. ChandaotKr

    dissertation topics
    [url=”https://businessdissertationhelp.com”]english dissertation help[/url]
    dissertation writing and editing

    Reply
  11. AvivaotKr

    dissertation proposal writing help
    [url=”https://customdissertationwritinghelp.com”]how long is a doctoral dissertation[/url]
    writing dissertation chapters

    Reply
  12. DortheaotKr

    whats a dissertation
    [url=”https://customthesiswritingservices.com”]dissertation titles[/url]
    writing a master’s dissertation

    Reply
  13. VerieeotKr

    best dissertation writing service uk
    [url=”https://dissertationhelperhub.com”]dissertation abstract example[/url]
    proquest dissertation

    Reply
  14. GlynnisotKr

    dissertation writers
    [url=”https://dissertationhelpexpert.com”]dissertation chapters[/url]
    paper help

    Reply
  15. SuzannotKr

    phd dissertation peer reviewing help
    [url=”https://dissertationhelpspecialist.com”]doctoral dissertation writing assistance[/url]
    dissertation statistics help

    Reply
  16. SalliotKr

    masters dissertation help
    [url=”https://dissertationwritingcenter.com”]top servis[/url]
    doctoral dissertation help

    Reply
  17. DarsieotKr

    mathematics dissertation help
    [url=”https://examplesofdissertation.com”]proposal and dissertation help plan[/url]
    phd dissertation peer reviewing help

    Reply
  18. TandiotKr

    no deposit casino bonuses
    [url=”https://1freeslotscasino.com”]no deposit online casino bonus[/url]
    best online casino real money

    Reply
  19. MabelleotKr

    writing acknowledgement dissertation
    [url=”https://helpwithdissertationwritinglondon.com”]phd dissertation peer reviewing help[/url]
    dissertation proposal writing services

    Reply
  20. JenneeotKr

    data analysis dissertation help
    [url=”https://professionaldissertationwriting.com”]masters dissertation writing services uk[/url]
    dissertation writing uk

    Reply
  21. TandiotKr

    casino sign up bonus
    [url=”https://1freeslotscasino.com”]casinos online real money[/url]
    casino sign up bonus no deposit

    Reply
  22. HerminaotKr

    best dissertation writing
    [url=”https://professionaldissertationwriting.org”]dissertation titles[/url]
    tips for writing a dissertation

    Reply
  23. AbagaelotKr

    free welcome bonus no deposit casino
    [url=”https://9lineslotscasino.com”]top us online casinos[/url]
    casino no deposit

    Reply
  24. AudreotKr

    research writing services
    [url=”https://writing-a-dissertation.net”]dissertation cover page[/url]
    how to cite a dissertation

    Reply
  25. ShaylaotKr

    online casino free spins
    [url=”https://all-online-casino-games.com”]kasino bonus[/url]
    online casinos free money

    Reply
  26. HestiaotKr

    dissertation abstract example
    [url=”https://writingadissertationproposal.com”]uk dissertation writing[/url]
    writing a dissertation prospectus

    Reply
  27. VerenaotKr

    internet casino bonus
    [url=”https://casino8online.com”]online casinos real money no deposit[/url]
    real money no deposit casino

    Reply
  28. DixieotKr

    top us online casinos
    [url=”https://casino-online-jackpot.com”]online casino free money[/url]
    best online casinos for real money

    Reply
  29. LaureenotKr

    best mobile casino
    [url=”https://casino-online-roulette.com”]best us online casinos[/url]
    free online casino no deposit

    Reply
  30. FranniotKr

    real online casino
    [url=”https://cybertimeonlinecasino.com”]top us online casino[/url]
    online casino with free signup bonus real money usa

    Reply
  31. BobbieotKr

    casinos sites
    [url=”https://firstonlinecasino.org”]no deposit casino bonuses[/url]
    free casinos bonus

    Reply
  32. LeslieotKr

    real money no deposit casino
    [url=”https://free-online-casinos.net”]real money casino online[/url]
    bester online casino bonus

    Reply
  33. HonorotKr

    the best vpn service
    [url=”https://freehostingvpn.com”]best free vpn for laptop[/url]
    roobet vpn free

    Reply
  34. TrudieotKr

    casino mobile
    [url=”https://internet-casinos-online.net”]free sign up bonus online casino[/url]
    online usa casino

    Reply
  35. TeddieotKr

    ghost vpn
    [url=”https://freevpnconnection.com”]japan vpn free[/url]
    nord vpn

    Reply
  36. JaynellotKr

    best online casinos for usa players
    [url=”https://newlasvegascasinos.com”]welcome bonus no deposit[/url]
    free bonus slots

    Reply
  37. MarrileeotKr

    cheap vpn
    [url=”https://free-vpn-proxy.com”]buy a us vpn[/url]
    best vpn for business

    Reply
  38. JenneeotKr

    buy vpn service
    [url=”https://imfreevpn.net”]best vpn for gaming reddit[/url]
    best vpn for torrent

    Reply
  39. DulceaotKr

    free money no deposit casino
    [url=”https://onlinecasinofortunes.com”]real casino online[/url]
    no deposit sign up bonus casino

    Reply
  40. JenneeotKr

    gaming vpn free
    [url=”https://imfreevpn.net”]free vpn for netflix[/url]
    zenmate vpn free

    Reply
  41. CarolanotKr

    bovada online casino
    [url=”https://onlinecasinosdirectory.org”]online casino real money[/url]
    online usa casino

    Reply

Trackbacks/Pingbacks

  1. 1suppose - 3signing
  2. buy a dissertation - how do i write a dissertation https://professionaldissertationwriting.org/
  3. rfp writing services - dissertation template https://professionaldissertationwriting.com/
  4. help writing - writing a dissertation prospectus https://helpwithdissertationwritinglondon.com/
  5. dissertation definition - dissertation writing services https://dissertationwritingcenter.com/
  6. writing a masters dissertation - dissertation service https://dissertationhelpexpert.com/
  7. writing help - dissertation vs thesis https://examplesofdissertation.com/
  8. writing a dissertation abstract - writing methodology for dissertation https://writing-a-dissertation.net/
  9. how to write a dissertation - buy dissertation https://bestdissertationwritingservice.net/
  10. dissertation definition - uf thesis and dissertation https://businessdissertationhelp.com/
  11. writing your dissertation in - dissertation research and writing https://customdissertationwritinghelp.com/
  12. writing a master's dissertation - what is a dissertation https://writingadissertationproposal.com/
  13. writing editing services - essay writing services 2019 https://dissertationhelpspecialist.com/
  14. uk dissertation writing help quotes - english dissertation help https://dissertationhelperhub.com/
  15. uga dissertation - dissertation writing support https://customthesiswritingservices.com/
  16. casino online bonus no deposit - parx online free casino https://firstonlinecasino.org/
  17. platinum reels online casino - online casino best payout https://onlinecasinofortunes.com/
  18. new casino online - online casino bookie franchise reviews https://newlasvegascasinos.com/
  19. sweden online casino - online casino with free signup bonus real money no deposit https://trust-online-casino.com/
  20. casino games online for free - new online casino pa https://onlinecasinosdirectory.org/
  21. instant withdrawal online casino usa - new casino online https://free-online-casinos.net/
  22. vegas casino online no deposit bonus codes 2021 - caesars online casino app https://internet-casinos-online.net/
  23. casino online games real money - pa caesars online casino https://cybertimeonlinecasino.com/
  24. best online casino us - craps online casino https://1freeslotscasino.com/
  25. online casino no verification withdrawal usa - riversweeps 777 online casino https://vrgamescasino.com/
  26. play online casino - online casino royal https://casino-online-roulette.com/
  27. online casino vegas - super slots online casino https://casino-online-jackpot.com/
  28. mobile online casino - miami club casino online https://onlineplayerscasino.com/
  29. sugarhouse casino online nj - ruby fortune online casino https://all-online-casino-games.com/
  30. online casino ny real money no deposit - online vegas casino https://casino8online.com/
  31. what is vpn? - super vpn https://freevpnconnection.com/
  32. betternet free vpn - which vpn to buy https://shiva-vpn.com/
  33. free youtube vpn - vpn for free https://ippowervpn.net/
  34. norton secure vpn - business vpn connection https://imfreevpn.net/
  35. vpn buy - best vpn for xbox https://superfreevpn.net/
  36. best vpn service for mac - vpn meaning https://free-vpn-proxy.com/
  37. express vpn free windows - which vpn is best https://rsvpnorthvalley.com/

Submit a Comment

Your email address will not be published.

Recent Posts

Free Speech, Now More Than Ever

As we watch the world we built seem to be torn apart before our very eyes, it's becoming clear to more and more people that the importance of free speech is greater now than it has ever been. Rising fuel prices and the onset of inflation in a down market have gotten...

The State of Flote – We Hear You

On April 1, after a long year of development effort, we shut down our “beta” platform and our Android App and launched the release version of Flote. It is, without a doubt, more secure, more stable and far more scalable than our previous “beta” version… but, from a...

Market Uncertainty Delays $FLOTE Token Drop

Dear Soon-to-Be $FLOTE Token Holder, Unless you have been off the grid tending your garden and raising your goats (and honestly, right now that sounds like the best place to be!) you are probably aware of the massive sell-off in the crypto markets over the past few...

v2 Planks Airdropped… Now What?

We at Flote.app have just completed our first step into the world of Web3 with the release of the Plank Owner NFT collection. In moving towards this next evolution of the internet, we are beginning to roll out the digital property, authentication, and rewards systems...

Flote Updated House Rules

As Flote members already know, we prefer to keep our house rules simple. We believe that expectations should be clearly stated and in language that anyone can understand so that there aren't hidden rules you can accidentally violate and get banned for without...

How To: Preparing Your Flote Wallet for V1.0

NOTE: This process is independent of the v1.0 release. There is no time pressure to complete this process. Your funds will NOT be considered “lost”, abandoned or donated unless we have tried for at least a year to reach you and give you your keys. I repeat: Your BTC...

What is Flote?

As we approach the delivery of the release version of our site and promote our NFT project and IRL meetup event FloteFest, we’re getting some attention from new people who may be asking “What is Flote?” Put simply, Flote is a freedom focused, cryptocurrency friendly...

Plank Owner NFT Sale February Update

TL;DR Plank Owner NFT sale concludes on March 31st Private Telegram and Discord groups are now open for Plank Owners Plank Owners will get access to the new Flote platform test environment 2 days before the public Crypto payments on Ethereum and Polygon networks are...

Plank Owner NFTs Delivering Now!

Hello friends, Flote.app members and crypto enthusiasts! We are happy to let you know that all of our current NFT orders are completed and have been delivered to your wallet and our minting process is open at FloteNFT.com for new minting! If you’ve purchased a Plank...

Share This